Personal profile
Research Interests
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 7 Affordable and Clean Energy -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Projects
- 14 Finished
-
A-059-2023: Customer engagement sector financiero
Lodeiros Zubiria, M. L. (PI), Rodriguez Entrena, M. (CoI) & Salazar Ordoñez, M. (CoI)
1/12/22 → 30/08/24
Project: Internal Funds (Contest)
-
B-032-2023: SEM Microentreprises
Lodeiros Zubiria, M. L. (PI) & Medina Vassallo, F. (CoI)
1/12/22 → 30/08/24
Project: Internal Funds (Contest)
-
B-034-2023: C2C e-marketplaces and how their Micro-segmentation Strate-gies influence their Customers
Lodeiros Zubiria, M. L. (PI), Castillo Sotomayor, S. (CoI) & Guimet Cornejo, N. (CoI)
1/12/22 → 30/08/24
Project: Internal Funds (Contest)
-
B-036-2021-2: Green marketing: Drivers in the process of buying green products. The role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value
Lodeiros Zubiria, M. L. (PI), Garrido Lecca, C. (CoI) & Román Augusto, J. (CoI)
1/12/21 → 30/08/23
Project: Internal Funds (Contest)
-
B-038-2021-2: Determinantes de la adopción de Monederos digitales: Riesgo, Confianza e Imagen de marca
Lodeiros Zubiria, M. L. (PI) & Navarro, M. (CoI)
1/12/21 → 30/08/23
Project: Internal Funds (Contest)
-
Impact of Company Initiatives on Brand Customer Engagement and its Association with Brand Satisfaction, Brand Trust and Word-of-Mouth Generation of Fast-food Restaurant Consumers
Mera-Garay, V. M., Acuña-Masias, X. P. & Lodeiros-Zubiria, M. L., 2026, Communication and Applied Technologies - Proceedings of ICOMTA 2025. López-López, P. C., Vernier, M., Freundt-Thurne, Ú. & Ibáñez, D. B. (eds.). Springer Science and Business Media Deutschland GmbH, p. 183-194 12 p. (Smart Innovation, Systems and Technologies; vol. 458 SIST).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
-
The role of social media influencers and eWOM in driving purchase intention: insights from SMEs in the gamarra cluster
Medina, F. & Lodeiros-Zubiria, M. L., 2025, In: Cogent Business and Management. 12, 1, 2519969.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations -
Netflix: Comparison of the Impact of Social Media Content on Social Media Engagement Behaviour Between Followers of the Series and the Platform
Rumaldo-Calderón, C., Tupayachi-Torres, Y. & Lodeiros-Zubiria, M. L., 2024, Marketing and Smart Technologies - Proceedings of ICMarkTech 2022. Reis, J. L., dos Santos, J. P. M., Del Rio Araujo, M. & Reis, L. P. (eds.). Springer Science and Business Media Deutschland GmbH, p. 241-255 15 p. (Smart Innovation, Systems and Technologies; vol. 344).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
-
C2C e-Marketplaces and How Their Micro-Segmentation Strategies Influence Their Customers
Castillo-Sotomayor, S., Guimet-Cornejo, N. & Lodeiros-Zubiria, M. L., Feb 2023, In: Data. 8, 2, 26.Research output: Contribution to journal › Article › peer-review
Open Access4 Scopus citations -
eWom, Trust, and Perceived Value Related to Repurchases in the e-commerce Sector of Department Stores
Blanco-Gamero, C., Acosta-Bonilla, E. & Lodeiros-Zubiria, M. L., 2023, Information Technology and Systems - ICITS 2023. Rocha, Á., Ferrás, C. & Ibarra, W. (eds.). Springer Science and Business Media Deutschland GmbH, p. 397-407 11 p. (Lecture Notes in Networks and Systems; vol. 691 LNNS).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review