Personal profile
Research Interests
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 7 Affordable and Clean Energy -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Projects
- 5 Finished
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B-042-2021-2: Valores Percibidos como Factores Determinantes de las Intenciones de Compra Online en e-Commerce
Mauricio Andia, M. A. (PI), Aguirre, J. (CoI) & Mauricio, M. (CoI)
1/12/21 → 30/08/23
Project: Internal Funds (Contest)
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B-041-2021-2: Compra por Impulso y Aplicativos de Comida: El Rol Mediador de la Navegación Hedónica
Mauricio Andia, M. A. (PI), Quintana Santillan, J. (CoI) & Vigo Pareja, Y. (CoI)
1/12/21 → 30/08/23
Project: Internal Funds (Contest)
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B-043-2021-2: Actitud y Responsabilidad del Consumidor Verde: Una Aproximación al Green Marketing en Latinoamérica
Mauricio Andia, M. A. (PI), Calmet, J. (CoI) & Jiraldo, A. K. (CoI)
1/12/21 → 30/08/23
Project: Internal Funds (Contest)
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B-059-2021: Compras por impulso en tiempos de pandemia, una aproximación desde Perú
Mauricio Andia, M. A. (PI), Neira Ramos, S. G. (CoI) & Quezada Zapata, B. A. (CoI)
1/04/21 → 30/10/22
Project: Internal Funds (Contest)
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B-058-2021: Factores que influyen en la intención de compra de smartphones en adultos jóvenes
Mauricio Andia, M. A. (PI) & Honorio Orrego, F. (CoI)
1/04/21 → 30/10/22
Project: Internal Funds (Contest)
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Determinants and Barriers in the Intention to Use Digital Voice Assistants for the Home
Espinoza-Uriarte, C., Mendoza-Morillas, V. & Mauricio-Andía, M., 2025, Marketing and Smart Technologies - Proceedings of ICMarkTech 2024. Reis, J. L., Santos, J. P. M. D., Gomes, L. M. & Bogdanovic, Z. (eds.). Springer Science and Business Media Deutschland GmbH, p. 235-247 13 p. (Smart Innovation, Systems and Technologies; vol. 438 SIST).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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How Social Media Marketing Drives e-Learning Platform Adoption: A Multigroup Approach
Requez-Cipriano, I. & Mauricio-Andía, M., 29 Apr 2025, In: Electronic Journal of e-Learning. 23, 2, p. 46-63 18 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Intention to Use of E-Books: Applying Technology Acceptance Model (TAM)
Caycho-Vigo, M. E., Puiggrós-Matuk, F. & Mauricio-Andía, M., 2025, Communication and Applied Technologies - Proceedings of ICOMTA 2024. Ibáñez, D. B., Gallardo-Echenique, E., Siringoringo, H. & Diez, N. L. (eds.). Springer Science and Business Media Deutschland GmbH, p. 17-27 11 p. (Smart Innovation, Systems and Technologies; vol. 427 SIST).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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The Impact of Channel Integration on Consumer Purchasing Behaviour Within an Omnichannel Supermarket Environment
Torres-Rodríguez, A., Chiroque-Alvites, L. & Mauricio-Andía, M., 2025, Marketing and Smart Technologies - Proceedings of ICMarkTech 2024. Reis, J. L., Cascalho, J., Peter, M. K., Reis, L. P. & Tiago, M. T. (eds.). Springer Science and Business Media Deutschland GmbH, p. 505-519 15 p. (Smart Innovation, Systems and Technologies; vol. 439).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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The impact of omnichannel dimensions on purchase intention through consumer benefits: A Peruvian approach
Astete-Meza, A., Yesquen-Mendoza, S. & Mauricio-Andía, M., 2025, In: Cuadernos de Gestion. 25, 2, p. 21-36 16 p.Research output: Contribution to journal › Article › peer-review
Open Access