Project Details
| Acronym | B-036-2021-2 |
|---|---|
| Status | Finished |
| Effective start/end date | 1/12/21 → 30/08/23 |
Green marketing: Drivers in the process of buying green products. The role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value
- Lodeiros Zubiria, Manuel Luis (PI)
- Garrido Lecca, Camila (CoI)
- Román Augusto, José (CoI)
Project: Internal Funds (Contest)