A Digital Strategy for SMEs in the Retail Business that Allows the Increase of Sales

Alesandro Anthony Huayllas Iriarte; Betsy Andrea Reinaltt Higa; Alfredo Barrientos Padilla; Rosario Villalta Riega

doi:10.1007/978-3-030-16181-1_12

A Digital Strategy for SMEs in the Retail Business that Allows the Increase of Sales

Alesandro Anthony Huayllas Iriarte
, Betsy Andrea Reinaltt Higa
, Alfredo Barrientos Padilla
, Rosario Villalta Riega

Faculty of Engineering

Universidad Peruana de Ciencias Aplicadas

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This document shows the benefits of implementing a digital strategy for SMEs that is aimed at increasing sales. The proposed strategy is based on the analysis of the needs of the company and the alignment of its business objectives with social media objectives. The main objectives of the de-signed digital strategy are the attraction of potential customers and, subsequently, the increase of online sales.

Original language	English
Title of host publication	New Knowledge in Information Systems and Technologies - Volume 1
Editors	Luís Paulo Reis, Álvaro Rocha, Sandra Costanzo, Hojjat Adeli
Publisher	Springer Verlag
Pages	122-131
Number of pages	10
ISBN (Print)	9783030161804
DOIs	https://doi.org/10.1007/978-3-030-16181-1_12
State	Published - 2019
Event	World Conference on Information Systems and Technologies, WorldCIST 2019 - Galicia, Spain Duration: 16 Apr 2019 → 19 Apr 2019

Publication series

Name	Advances in Intelligent Systems and Computing
Volume	930
ISSN (Print)	2194-5357
ISSN (Electronic)	2194-5365

Conference

Conference	World Conference on Information Systems and Technologies, WorldCIST 2019
Country/Territory	Spain
City	Galicia
Period	16/04/19 → 19/04/19

Keywords

Analytics
Digital strategy
Metrics
ROI
Social Media
Web 2.0

Access to Document

10.1007/978-3-030-16181-1_12

Cite this

Huayllas Iriarte, A. A., Reinaltt Higa, B. A., Padilla, A. B., & Riega, R. V. (2019). A Digital Strategy for SMEs in the Retail Business that Allows the Increase of Sales. In L. P. Reis, Á. Rocha, S. Costanzo, & H. Adeli (Eds.), New Knowledge in Information Systems and Technologies - Volume 1 (pp. 122-131). (Advances in Intelligent Systems and Computing; Vol. 930). Springer Verlag. https://doi.org/10.1007/978-3-030-16181-1_12

Huayllas Iriarte, Alesandro Anthony ; Reinaltt Higa, Betsy Andrea ; Padilla, Alfredo Barrientos et al. / A Digital Strategy for SMEs in the Retail Business that Allows the Increase of Sales. New Knowledge in Information Systems and Technologies - Volume 1. editor / Luís Paulo Reis ; Álvaro Rocha ; Sandra Costanzo ; Hojjat Adeli. Springer Verlag, 2019. pp. 122-131 (Advances in Intelligent Systems and Computing).

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abstract = "This document shows the benefits of implementing a digital strategy for SMEs that is aimed at increasing sales. The proposed strategy is based on the analysis of the needs of the company and the alignment of its business objectives with social media objectives. The main objectives of the de-signed digital strategy are the attraction of potential customers and, subsequently, the increase of online sales.",

keywords = "Analytics, Digital strategy, Metrics, ROI, Social Media, Web 2.0",

author = "\{Huayllas Iriarte\}, \{Alesandro Anthony\} and \{Reinaltt Higa\}, \{Betsy Andrea\} and Padilla, \{Alfredo Barrientos\} and Riega, \{Rosario Villalta\}",

note = "Publisher Copyright: {\textcopyright} 2019, Springer Nature Switzerland AG.; World Conference on Information Systems and Technologies, WorldCIST 2019 ; Conference date: 16-04-2019 Through 19-04-2019",

year = "2019",

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isbn = "9783030161804",

series = "Advances in Intelligent Systems and Computing",

publisher = "Springer Verlag",

pages = "122--131",

editor = "Reis, \{Lu{\'i}s Paulo\} and {\'A}lvaro Rocha and Sandra Costanzo and Hojjat Adeli",

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Huayllas Iriarte, AA, Reinaltt Higa, BA, Padilla, AB & Riega, RV 2019, A Digital Strategy for SMEs in the Retail Business that Allows the Increase of Sales. in LP Reis, Á Rocha, S Costanzo & H Adeli (eds), New Knowledge in Information Systems and Technologies - Volume 1. Advances in Intelligent Systems and Computing, vol. 930, Springer Verlag, pp. 122-131, World Conference on Information Systems and Technologies, WorldCIST 2019, Galicia, Spain, 16/04/19. https://doi.org/10.1007/978-3-030-16181-1_12

A Digital Strategy for SMEs in the Retail Business that Allows the Increase of Sales. / Huayllas Iriarte, Alesandro Anthony; Reinaltt Higa, Betsy Andrea; Padilla, Alfredo Barrientos et al.
New Knowledge in Information Systems and Technologies - Volume 1. ed. / Luís Paulo Reis; Álvaro Rocha; Sandra Costanzo; Hojjat Adeli. Springer Verlag, 2019. p. 122-131 (Advances in Intelligent Systems and Computing; Vol. 930).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - A Digital Strategy for SMEs in the Retail Business that Allows the Increase of Sales

AU - Huayllas Iriarte, Alesandro Anthony

AU - Reinaltt Higa, Betsy Andrea

AU - Padilla, Alfredo Barrientos

AU - Riega, Rosario Villalta

PY - 2019

Y1 - 2019

N2 - This document shows the benefits of implementing a digital strategy for SMEs that is aimed at increasing sales. The proposed strategy is based on the analysis of the needs of the company and the alignment of its business objectives with social media objectives. The main objectives of the de-signed digital strategy are the attraction of potential customers and, subsequently, the increase of online sales.

AB - This document shows the benefits of implementing a digital strategy for SMEs that is aimed at increasing sales. The proposed strategy is based on the analysis of the needs of the company and the alignment of its business objectives with social media objectives. The main objectives of the de-signed digital strategy are the attraction of potential customers and, subsequently, the increase of online sales.

KW - Analytics

KW - Digital strategy

KW - Metrics

KW - ROI

KW - Social Media

KW - Web 2.0

UR - https://www.scopus.com/pages/publications/85064871466

U2 - 10.1007/978-3-030-16181-1_12

DO - 10.1007/978-3-030-16181-1_12

M3 - Contribución a la conferencia

AN - SCOPUS:85064871466

SN - 9783030161804

T3 - Advances in Intelligent Systems and Computing

SP - 122

EP - 131

BT - New Knowledge in Information Systems and Technologies - Volume 1

A2 - Reis, Luís Paulo

A2 - Rocha, Álvaro

A2 - Costanzo, Sandra

A2 - Adeli, Hojjat

PB - Springer Verlag

T2 - World Conference on Information Systems and Technologies, WorldCIST 2019

Y2 - 16 April 2019 through 19 April 2019

ER -

Huayllas Iriarte AA, Reinaltt Higa BA, Padilla AB , Riega RV. A Digital Strategy for SMEs in the Retail Business that Allows the Increase of Sales. In Reis LP, Rocha Á, Costanzo S, Adeli H, editors, New Knowledge in Information Systems and Technologies - Volume 1. Springer Verlag. 2019. p. 122-131. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-030-16181-1_12

A Digital Strategy for SMEs in the Retail Business that Allows the Increase of Sales

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Keywords

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