Brand Equity and Cleanliness Regarding Brand Experience, Consumer Well-Being and Customer Satisfaction Within the Restaurant Sector

Alejandra Flores-Silva; Erika Tuesta-Panduro; Manuel Luis Lodeiros-Zubiria

Brand Equity and Cleanliness Regarding Brand Experience, Consumer Well-Being and Customer Satisfaction Within the Restaurant Sector

Alejandra Flores-Silva
, Erika Tuesta-Panduro
, Manuel Luis Lodeiros-Zubiria

Faculty of communication

Universidad Peruana de Ciencias Aplicadas

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This study was conducted with the aim of finding the relationships between the variables Cleanliness (CLL) and Brand Equity (BEQ) in relation to Brand Experience (BE), Customer Well-Being (CWB) and Customer Satisfaction (CS) within the restaurant sector. The study population consisted of people who have eaten on the premises in restaurants in Peru during the last six months of the year 2021. The sample consisted of 416 people. A PLS-SEM analysis was used using SmartPLS 3 software in order to respond to the hypotheses set out in the study. The results allowed all the hypotheses to be tested, highlighting the confirmation of the influence of Cleanliness and Brand Equity on Customer Well-being in building Brand Experience and Customer Satisfaction in the restaurant sector.

Original language	English
Title of host publication	Proceedings of the 5th International Conference on Tourism Research, ICTR 2022
Editors	Candida Silva, Monica Oliveira, Susana Silva
Publisher	Academic Conferences and Publishing International Limited
Pages	150-156
Number of pages	7
ISBN (Electronic)	9781914587320
State	Published - 2022
Event	5th International Conference on Tourism Research, ICTR 2022 - Porto, Portugal Duration: 19 May 2022 → 20 May 2022

Publication series

Name	Proceedings of the International Conference on Tourism Research
Volume	2022-May
ISSN (Electronic)	2516-3612

Conference

Conference	5th International Conference on Tourism Research, ICTR 2022
Country/Territory	Portugal
City	Porto
Period	19/05/22 → 20/05/22

Keywords

brand equity
brand experience
cleanliness
consumer well-being
customer satisfaction
PLS-SEM
restaurants

Cite this

Flores-Silva, A., Tuesta-Panduro, E., & Lodeiros-Zubiria, M. L. (2022). Brand Equity and Cleanliness Regarding Brand Experience, Consumer Well-Being and Customer Satisfaction Within the Restaurant Sector. In C. Silva, M. Oliveira, & S. Silva (Eds.), Proceedings of the 5th International Conference on Tourism Research, ICTR 2022 (pp. 150-156). (Proceedings of the International Conference on Tourism Research; Vol. 2022-May). Academic Conferences and Publishing International Limited.

Flores-Silva, Alejandra ; Tuesta-Panduro, Erika ; Lodeiros-Zubiria, Manuel Luis. / Brand Equity and Cleanliness Regarding Brand Experience, Consumer Well-Being and Customer Satisfaction Within the Restaurant Sector. Proceedings of the 5th International Conference on Tourism Research, ICTR 2022. editor / Candida Silva ; Monica Oliveira ; Susana Silva. Academic Conferences and Publishing International Limited, 2022. pp. 150-156 (Proceedings of the International Conference on Tourism Research).

@inproceedings{c610b8929a8443bf90ae53b46fb4f1c3,

title = "Brand Equity and Cleanliness Regarding Brand Experience, Consumer Well-Being and Customer Satisfaction Within the Restaurant Sector",

abstract = "This study was conducted with the aim of finding the relationships between the variables Cleanliness (CLL) and Brand Equity (BEQ) in relation to Brand Experience (BE), Customer Well-Being (CWB) and Customer Satisfaction (CS) within the restaurant sector. The study population consisted of people who have eaten on the premises in restaurants in Peru during the last six months of the year 2021. The sample consisted of 416 people. A PLS-SEM analysis was used using SmartPLS 3 software in order to respond to the hypotheses set out in the study. The results allowed all the hypotheses to be tested, highlighting the confirmation of the influence of Cleanliness and Brand Equity on Customer Well-being in building Brand Experience and Customer Satisfaction in the restaurant sector.",

keywords = "brand equity, brand experience, cleanliness, consumer well-being, customer satisfaction, PLS-SEM, restaurants",

author = "Alejandra Flores-Silva and Erika Tuesta-Panduro and Lodeiros-Zubiria, \{Manuel Luis\}",

year = "2022",

language = "Ingl{\'e}s",

series = "Proceedings of the International Conference on Tourism Research",

publisher = "Academic Conferences and Publishing International Limited",

pages = "150--156",

editor = "Candida Silva and Monica Oliveira and Susana Silva",

booktitle = "Proceedings of the 5th International Conference on Tourism Research, ICTR 2022",

}

Flores-Silva, A, Tuesta-Panduro, E & Lodeiros-Zubiria, ML 2022, Brand Equity and Cleanliness Regarding Brand Experience, Consumer Well-Being and Customer Satisfaction Within the Restaurant Sector. in C Silva, M Oliveira & S Silva (eds), Proceedings of the 5th International Conference on Tourism Research, ICTR 2022. Proceedings of the International Conference on Tourism Research, vol. 2022-May, Academic Conferences and Publishing International Limited, pp. 150-156, 5th International Conference on Tourism Research, ICTR 2022, Porto, Portugal, 19/05/22.

Brand Equity and Cleanliness Regarding Brand Experience, Consumer Well-Being and Customer Satisfaction Within the Restaurant Sector. / Flores-Silva, Alejandra; Tuesta-Panduro, Erika; Lodeiros-Zubiria, Manuel Luis.
Proceedings of the 5th International Conference on Tourism Research, ICTR 2022. ed. / Candida Silva; Monica Oliveira; Susana Silva. Academic Conferences and Publishing International Limited, 2022. p. 150-156 (Proceedings of the International Conference on Tourism Research; Vol. 2022-May).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Brand Equity and Cleanliness Regarding Brand Experience, Consumer Well-Being and Customer Satisfaction Within the Restaurant Sector

AU - Flores-Silva, Alejandra

AU - Tuesta-Panduro, Erika

AU - Lodeiros-Zubiria, Manuel Luis

PY - 2022

Y1 - 2022

N2 - This study was conducted with the aim of finding the relationships between the variables Cleanliness (CLL) and Brand Equity (BEQ) in relation to Brand Experience (BE), Customer Well-Being (CWB) and Customer Satisfaction (CS) within the restaurant sector. The study population consisted of people who have eaten on the premises in restaurants in Peru during the last six months of the year 2021. The sample consisted of 416 people. A PLS-SEM analysis was used using SmartPLS 3 software in order to respond to the hypotheses set out in the study. The results allowed all the hypotheses to be tested, highlighting the confirmation of the influence of Cleanliness and Brand Equity on Customer Well-being in building Brand Experience and Customer Satisfaction in the restaurant sector.

AB - This study was conducted with the aim of finding the relationships between the variables Cleanliness (CLL) and Brand Equity (BEQ) in relation to Brand Experience (BE), Customer Well-Being (CWB) and Customer Satisfaction (CS) within the restaurant sector. The study population consisted of people who have eaten on the premises in restaurants in Peru during the last six months of the year 2021. The sample consisted of 416 people. A PLS-SEM analysis was used using SmartPLS 3 software in order to respond to the hypotheses set out in the study. The results allowed all the hypotheses to be tested, highlighting the confirmation of the influence of Cleanliness and Brand Equity on Customer Well-being in building Brand Experience and Customer Satisfaction in the restaurant sector.

KW - brand equity

KW - brand experience

KW - cleanliness

KW - consumer well-being

KW - customer satisfaction

KW - PLS-SEM

KW - restaurants

UR - https://www.scopus.com/pages/publications/85178139102

M3 - Contribución a la conferencia

AN - SCOPUS:85178139102

T3 - Proceedings of the International Conference on Tourism Research

SP - 150

EP - 156

BT - Proceedings of the 5th International Conference on Tourism Research, ICTR 2022

A2 - Silva, Candida

A2 - Oliveira, Monica

A2 - Silva, Susana

PB - Academic Conferences and Publishing International Limited

T2 - 5th International Conference on Tourism Research, ICTR 2022

Y2 - 19 May 2022 through 20 May 2022

ER -

Flores-Silva A, Tuesta-Panduro E, Lodeiros-Zubiria ML. Brand Equity and Cleanliness Regarding Brand Experience, Consumer Well-Being and Customer Satisfaction Within the Restaurant Sector. In Silva C, Oliveira M, Silva S, editors, Proceedings of the 5th International Conference on Tourism Research, ICTR 2022. Academic Conferences and Publishing International Limited. 2022. p. 150-156. (Proceedings of the International Conference on Tourism Research).

Brand Equity and Cleanliness Regarding Brand Experience, Consumer Well-Being and Customer Satisfaction Within the Restaurant Sector

Abstract

Publication series

Conference

Keywords

Other files and links

Fingerprint

Cite this