TY - GEN
T1 - Business Project for the Creation of a Multivitamin Product for Children with Attention Deficit Hyperactivity Disorder Using Design Thinking, Lean Startup, and Scrum in Metropolitan Lima
AU - Saavedra, Annie Samantha Arcelles
AU - Saldarriaga, Clarisse Alina Danieli
AU - Lazarte, Mercedes Cano
N1 - Publisher Copyright:
© 2025 IEEE.
PY - 2025
Y1 - 2025
N2 - Attention Deficit Hyperactivity Disorder (ADHD) is a neurodevelopmental condition that becomes evident from childhood through adulthood. In recent years, the prevalence rate of ADHD has increased by approximately 8 %. People with this condition experience various symptoms such as difficulty staying focused on a task for extended periods, trouble socializing, lack of coordination, impulsiveness, among others. Some of these symptoms are not properly treated according to the specific type of disorder. Therefore, this study aims to improve the well-being of children through a multivitamin product by applying methodologies such as Design Thinking, Lean Startup, and Scrum. These approaches allow for strategic focus by understanding the user's needs and problems, and by developing an innovative and impactful solution. As a result, a business model was created that includes nutrients which help reduce symptoms in neurodivergent children.
AB - Attention Deficit Hyperactivity Disorder (ADHD) is a neurodevelopmental condition that becomes evident from childhood through adulthood. In recent years, the prevalence rate of ADHD has increased by approximately 8 %. People with this condition experience various symptoms such as difficulty staying focused on a task for extended periods, trouble socializing, lack of coordination, impulsiveness, among others. Some of these symptoms are not properly treated according to the specific type of disorder. Therefore, this study aims to improve the well-being of children through a multivitamin product by applying methodologies such as Design Thinking, Lean Startup, and Scrum. These approaches allow for strategic focus by understanding the user's needs and problems, and by developing an innovative and impactful solution. As a result, a business model was created that includes nutrients which help reduce symptoms in neurodivergent children.
KW - Attention Deficit Hyperactivity Disorder
KW - Design Thinking
KW - Fish Oil
KW - Lean Startup
KW - Multivitamin Product
UR - https://www.scopus.com/pages/publications/105029899654
U2 - 10.1109/INTERCON67304.2025.11244645
DO - 10.1109/INTERCON67304.2025.11244645
M3 - Contribución a la conferencia
AN - SCOPUS:105029899654
T3 - Proceedings of the 2025 IEEE 32nd International Conference on Electronics, Electrical Engineering and Computing, INTERCON 2025
BT - Proceedings of the 2025 IEEE 32nd International Conference on Electronics, Electrical Engineering and Computing, INTERCON 2025
A2 - Ramirez, Gianpierre Zapata
A2 - Ibanez, Carlos Raymundo
A2 - Arias, Heyul Chavez
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 32nd IEEE International Conference on Electronics, Electrical Engineering and Computing, INTERCON 2025
Y2 - 20 August 2025 through 22 August 2025
ER -