Demand management process assessment in food supply chains: an empirical study in coffee supply chains from Peru

High demand management uncertainty and price volatility, food spoilage and other wastes affect operational performance across the food supply chain. The demand management process of the food supply chain can drive improved sourcing and demand fulfilment, minimising the effects of demand variability and meet customer demand. This research creates an evaluation tool based on a literature review of the main processes of demand management in the supply chain. This study evaluates aspects of three principal Peruvian production centres. Data was obtained from farmers, cooperatives, associations, suppliers, intermediaries, and exporters. The results show none of them has yet managed to cover all relevant aspects of demand management, that is, there are still strategic and operational areas in need of further development. Furthermore, with input of experts, we provide a greater understanding of the coffee industry, and other agribusiness sectors of other emerging market economies.