TY - GEN
T1 - El rol de la comunicación corporativa en laboratorios de innovación de empresas peruanas
AU - Chocano-Mesa, Maria Paula
AU - Guillen-Arruda, Claudia
AU - Monteverde-Orbegoso, Bruno
AU - Gallardo-Echenique, Eliana
N1 - Publisher Copyright:
© 2021 AISTI.
PY - 2021/6/23
Y1 - 2021/6/23
N2 - This study determines the role of corporate communication in the innovation laboratories of Peruvian companies that are part of a conglomerate. A qualitative research was carried out through six interviews in order to identify the relevance and functionality of communication in all phases of implementation and growth of innovation laboratories and to determine the role that corporate communication plays in these laboratories vis-à-vis the corporation to which they belong. Although until now there have been no studies on the role of corporate communication in innovation laboratories in Peru; the leaders of innovation laboratories recognize the importance of communication, although its role is incipient in the laboratories considered in this study.
AB - This study determines the role of corporate communication in the innovation laboratories of Peruvian companies that are part of a conglomerate. A qualitative research was carried out through six interviews in order to identify the relevance and functionality of communication in all phases of implementation and growth of innovation laboratories and to determine the role that corporate communication plays in these laboratories vis-à-vis the corporation to which they belong. Although until now there have been no studies on the role of corporate communication in innovation laboratories in Peru; the leaders of innovation laboratories recognize the importance of communication, although its role is incipient in the laboratories considered in this study.
KW - company
KW - corporate communication
KW - innovation
KW - innovation laboratories
UR - https://www.scopus.com/pages/publications/85115775216
U2 - 10.23919/CISTI52073.2021.9476507
DO - 10.23919/CISTI52073.2021.9476507
M3 - Contribución a la conferencia
AN - SCOPUS:85115775216
T3 - Iberian Conference on Information Systems and Technologies, CISTI
BT - Proceedings of CISTI 2021 - 16th Iberian Conference on Information Systems and Technologies
A2 - Rocha, Alvaro
A2 - Goncalves, Ramiro
A2 - Penalvo, Francisco Garcia
A2 - Martins, Jose
PB - IEEE Computer Society
T2 - 16th Iberian Conference on Information Systems and Technologies, CISTI 2021
Y2 - 23 June 2021 through 26 June 2021
ER -