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eWom, Trust, and Perceived Value Related to Repurchases in the e-commerce Sector of Department Stores

  • Universidad Peruana de Ciencias Aplicadas

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations

Abstract

With the exponential growth in e-commerce retail sales, a variable such as perceived value is essential to consider, to warrant a successful long-term online business. However, eWom and perceived value have not yet been deeply studied together with other variables such as trust and repurchase in e-commerce belonging to department stores. Consequently, this study aims to analyze the influence of perceived value, eWom and trust on repurchases in those e-commerces. The sample was 196 people that repurchased from department stores e-commerce in Lima, Peru. The results were analyzed on Smart Pls. The results established that trust influenced repurchase and that eWom conditioned the perceived value of e-commerce in department stores. Furthermore, the results identified relevant variables that department stores’ e-commerce areas should consider to improve consumer repurchase through their e-commerce.

Original languageEnglish
Title of host publicationInformation Technology and Systems - ICITS 2023
EditorsÁlvaro Rocha, Carlos Ferrás, Waldo Ibarra
PublisherSpringer Science and Business Media Deutschland GmbH
Pages397-407
Number of pages11
ISBN (Print)9783031332579
DOIs
StatePublished - 2023
EventInternational Conference on Information Technology and Systems, ICITS 2023 - Cusco, Peru
Duration: 24 Apr 202326 Apr 2023

Publication series

NameLecture Notes in Networks and Systems
Volume691 LNNS
ISSN (Print)2367-3370
ISSN (Electronic)2367-3389

Conference

ConferenceInternational Conference on Information Technology and Systems, ICITS 2023
Country/TerritoryPeru
CityCusco
Period24/04/2326/04/23

Keywords

  • EWom
  • e-commerce retailers
  • perceived value
  • repurchase
  • trust

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