Gender Stereotypes about Women in the Fitness World on Instagram

Franccesca Marisol Plasencia Plasencia; Victor Omar Vite Leon

doi:10.1109/SHIRCON53068.2021.9652330

Gender Stereotypes about Women in the Fitness World on Instagram

Franccesca Marisol Plasencia Plasencia
, Victor Omar Vite Leon

Faculty of communication

Universidad Peruana de Ciencias Aplicadas

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

2 Scopus citations

Abstract

This study aims to analyze gender stereotypes about women in the fitness world on the social network Instagram. The purpose is to identify the different normalized gender stereotypes and thus find the reason for this phenomenon in order to understand. This study will use terms such as preconceived ideas, attitudes assigned to each person based on their gender and socialization. As for the methodology, an interpretive paradigm of qualitative approach is applied, with a case study where interviews will be used as a data collection technique and the instruments will be in-depth interviews with the Instagram audience. Finally, it can be seen that we have a generation that is eradicating certain gender stereotypes due to cultural changes in society. However, there are other stereotypes deeply rooted in our culture that place women at a disadvantage.

Original language	English
Title of host publication	Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
Publisher	Institute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)	9781665429146
DOIs	https://doi.org/10.1109/SHIRCON53068.2021.9652330
State	Published - 2021
Event	5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021 - Lima, Peru Duration: 17 Nov 2021 → 19 Nov 2021

Publication series

Name	Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021

Conference

Conference	5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
Country/Territory	Peru
City	Lima
Period	17/11/21 → 19/11/21

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 5 Gender Equality

Keywords

feminism
Gender stereotypes
Instagram
socialization

Access to Document

10.1109/SHIRCON53068.2021.9652330

Cite this

Plasencia, F. M. P., & Leon, V. O. V. (2021). Gender Stereotypes about Women in the Fitness World on Instagram. In Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021 (Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/SHIRCON53068.2021.9652330

Plasencia, Franccesca Marisol Plasencia ; Leon, Victor Omar Vite. / Gender Stereotypes about Women in the Fitness World on Instagram. Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021. Institute of Electrical and Electronics Engineers Inc., 2021. (Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021).

@inproceedings{c6f14b52326a49e1b666d3ce35a17fda,

title = "Gender Stereotypes about Women in the Fitness World on Instagram",

abstract = "This study aims to analyze gender stereotypes about women in the fitness world on the social network Instagram. The purpose is to identify the different normalized gender stereotypes and thus find the reason for this phenomenon in order to understand. This study will use terms such as preconceived ideas, attitudes assigned to each person based on their gender and socialization. As for the methodology, an interpretive paradigm of qualitative approach is applied, with a case study where interviews will be used as a data collection technique and the instruments will be in-depth interviews with the Instagram audience. Finally, it can be seen that we have a generation that is eradicating certain gender stereotypes due to cultural changes in society. However, there are other stereotypes deeply rooted in our culture that place women at a disadvantage.",

keywords = "feminism, Gender stereotypes, Instagram, socialization",

author = "Plasencia, \{Franccesca Marisol Plasencia\} and Leon, \{Victor Omar Vite\}",

note = "Publisher Copyright: {\textcopyright} 2021 IEEE.; 5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021 ; Conference date: 17-11-2021 Through 19-11-2021",

year = "2021",

doi = "10.1109/SHIRCON53068.2021.9652330",

language = "Ingl{\'e}s",

series = "Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

booktitle = "Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021",

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Plasencia, FMP & Leon, VOV 2021, Gender Stereotypes about Women in the Fitness World on Instagram. in Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021. Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021, Institute of Electrical and Electronics Engineers Inc., 5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021, Lima, Peru, 17/11/21. https://doi.org/10.1109/SHIRCON53068.2021.9652330

Gender Stereotypes about Women in the Fitness World on Instagram. / Plasencia, Franccesca Marisol Plasencia; Leon, Victor Omar Vite.
Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021. Institute of Electrical and Electronics Engineers Inc., 2021. (Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Gender Stereotypes about Women in the Fitness World on Instagram

AU - Plasencia, Franccesca Marisol Plasencia

AU - Leon, Victor Omar Vite

PY - 2021

Y1 - 2021

N2 - This study aims to analyze gender stereotypes about women in the fitness world on the social network Instagram. The purpose is to identify the different normalized gender stereotypes and thus find the reason for this phenomenon in order to understand. This study will use terms such as preconceived ideas, attitudes assigned to each person based on their gender and socialization. As for the methodology, an interpretive paradigm of qualitative approach is applied, with a case study where interviews will be used as a data collection technique and the instruments will be in-depth interviews with the Instagram audience. Finally, it can be seen that we have a generation that is eradicating certain gender stereotypes due to cultural changes in society. However, there are other stereotypes deeply rooted in our culture that place women at a disadvantage.

AB - This study aims to analyze gender stereotypes about women in the fitness world on the social network Instagram. The purpose is to identify the different normalized gender stereotypes and thus find the reason for this phenomenon in order to understand. This study will use terms such as preconceived ideas, attitudes assigned to each person based on their gender and socialization. As for the methodology, an interpretive paradigm of qualitative approach is applied, with a case study where interviews will be used as a data collection technique and the instruments will be in-depth interviews with the Instagram audience. Finally, it can be seen that we have a generation that is eradicating certain gender stereotypes due to cultural changes in society. However, there are other stereotypes deeply rooted in our culture that place women at a disadvantage.

KW - feminism

KW - Gender stereotypes

KW - Instagram

KW - socialization

UR - https://www.scopus.com/pages/publications/85124408015

U2 - 10.1109/SHIRCON53068.2021.9652330

DO - 10.1109/SHIRCON53068.2021.9652330

M3 - Contribución a la conferencia

AN - SCOPUS:85124408015

T3 - Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021

BT - Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021

Y2 - 17 November 2021 through 19 November 2021

ER -

Plasencia FMP, Leon VOV. Gender Stereotypes about Women in the Fitness World on Instagram. In Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021. Institute of Electrical and Electronics Engineers Inc. 2021. (Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021). doi: 10.1109/SHIRCON53068.2021.9652330

Gender Stereotypes about Women in the Fitness World on Instagram

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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