Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram

C. F.R. Revelo-Fernández; V. O. Vite-León

doi:10.1007/978-981-19-6347-6_34

Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram

C. F.R. Revelo-Fernández
, V. O. Vite-León

Faculty of communication

Universidad Peruana de Ciencias Aplicadas

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Social networks have become a space used by contemporary social movements, which have found in them a place for the practice of cyberactivism. The objective of this research is to analyze the interaction generated around the publications on Instagram with the hashtag #MeGustaLaVidaSocial, a phenomenon that originated as a result of a complaint on social networks in October 2020. The methodology used in the study is based on the qualitative approach through the technique of content and thematic analysis of the publications made on Instagram. The research allowed us to know the communicative practices, visibility and reach, frames and values and affinity and support that were generated around the phenomenon. Finally, we concluded that the interaction generated enabled a space where users shared their experiences based on gender-based violence; in addition to being a potential niche for public opinion and the advertising.

Original language	English
Title of host publication	Communication and Applied Technologies - Proceedings of ICOMTA 2022
Editors	Paulo Carlos López-López, Ángel Torres-Toukoumidis, Andrea De-Santis, Óscar Avilés, Daniel Barredo
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	377-386
Number of pages	10
ISBN (Print)	9789811963469
DOIs	https://doi.org/10.1007/978-981-19-6347-6_34
State	Published - 2023
Event	International Conference on Communication and Applied Technologies, ICOMTA 2022 - Cuenca, Ecuador Duration: 7 Sep 2022 → 9 Sep 2022

Publication series

Name	Smart Innovation, Systems and Technologies
Volume	318
ISSN (Print)	2190-3018
ISSN (Electronic)	2190-3026

Conference

Conference	International Conference on Communication and Applied Technologies, ICOMTA 2022
Country/Territory	Ecuador
City	Cuenca
Period	7/09/22 → 9/09/22

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 5 Gender Equality
SDG 16 Peace, Justice and Strong Institutions

Keywords

“Digital activism”
“Feminism”
“Gender violence”
“Interaction”
“Social networks”

Access to Document

10.1007/978-981-19-6347-6_34

Cite this

Revelo-Fernández, C. F. R., & Vite-León, V. O. (2023). Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram. In P. C. López-López, Á. Torres-Toukoumidis, A. De-Santis, Ó. Avilés, & D. Barredo (Eds.), Communication and Applied Technologies - Proceedings of ICOMTA 2022 (pp. 377-386). (Smart Innovation, Systems and Technologies; Vol. 318). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-981-19-6347-6_34

Revelo-Fernández, C. F.R. ; Vite-León, V. O. / Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram. Communication and Applied Technologies - Proceedings of ICOMTA 2022. editor / Paulo Carlos López-López ; Ángel Torres-Toukoumidis ; Andrea De-Santis ; Óscar Avilés ; Daniel Barredo. Springer Science and Business Media Deutschland GmbH, 2023. pp. 377-386 (Smart Innovation, Systems and Technologies).

@inproceedings{bc157438b742457580d85002a6d804d8,

title = "Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag \#MeGustaLaVidaSocial on Instagram",

abstract = "Social networks have become a space used by contemporary social movements, which have found in them a place for the practice of cyberactivism. The objective of this research is to analyze the interaction generated around the publications on Instagram with the hashtag \#MeGustaLaVidaSocial, a phenomenon that originated as a result of a complaint on social networks in October 2020. The methodology used in the study is based on the qualitative approach through the technique of content and thematic analysis of the publications made on Instagram. The research allowed us to know the communicative practices, visibility and reach, frames and values and affinity and support that were generated around the phenomenon. Finally, we concluded that the interaction generated enabled a space where users shared their experiences based on gender-based violence; in addition to being a potential niche for public opinion and the advertising.",

keywords = "“Digital activism”, “Feminism”, “Gender violence”, “Interaction”, “Social networks”",

author = "Revelo-Fern{\'a}ndez, \{C. F.R.\} and Vite-Le{\'o}n, \{V. O.\}",

note = "Publisher Copyright: {\textcopyright} 2023, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.; International Conference on Communication and Applied Technologies, ICOMTA 2022 ; Conference date: 07-09-2022 Through 09-09-2022",

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doi = "10.1007/978-981-19-6347-6\_34",

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booktitle = "Communication and Applied Technologies - Proceedings of ICOMTA 2022",

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Revelo-Fernández, CFR & Vite-León, VO 2023, Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram. in PC López-López, Á Torres-Toukoumidis, A De-Santis, Ó Avilés & D Barredo (eds), Communication and Applied Technologies - Proceedings of ICOMTA 2022. Smart Innovation, Systems and Technologies, vol. 318, Springer Science and Business Media Deutschland GmbH, pp. 377-386, International Conference on Communication and Applied Technologies, ICOMTA 2022, Cuenca, Ecuador, 7/09/22. https://doi.org/10.1007/978-981-19-6347-6_34

Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram. / Revelo-Fernández, C. F.R.; Vite-León, V. O.
Communication and Applied Technologies - Proceedings of ICOMTA 2022. ed. / Paulo Carlos López-López; Ángel Torres-Toukoumidis; Andrea De-Santis; Óscar Avilés; Daniel Barredo. Springer Science and Business Media Deutschland GmbH, 2023. p. 377-386 (Smart Innovation, Systems and Technologies; Vol. 318).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram

AU - Revelo-Fernández, C. F.R.

AU - Vite-León, V. O.

PY - 2023

Y1 - 2023

N2 - Social networks have become a space used by contemporary social movements, which have found in them a place for the practice of cyberactivism. The objective of this research is to analyze the interaction generated around the publications on Instagram with the hashtag #MeGustaLaVidaSocial, a phenomenon that originated as a result of a complaint on social networks in October 2020. The methodology used in the study is based on the qualitative approach through the technique of content and thematic analysis of the publications made on Instagram. The research allowed us to know the communicative practices, visibility and reach, frames and values and affinity and support that were generated around the phenomenon. Finally, we concluded that the interaction generated enabled a space where users shared their experiences based on gender-based violence; in addition to being a potential niche for public opinion and the advertising.

AB - Social networks have become a space used by contemporary social movements, which have found in them a place for the practice of cyberactivism. The objective of this research is to analyze the interaction generated around the publications on Instagram with the hashtag #MeGustaLaVidaSocial, a phenomenon that originated as a result of a complaint on social networks in October 2020. The methodology used in the study is based on the qualitative approach through the technique of content and thematic analysis of the publications made on Instagram. The research allowed us to know the communicative practices, visibility and reach, frames and values and affinity and support that were generated around the phenomenon. Finally, we concluded that the interaction generated enabled a space where users shared their experiences based on gender-based violence; in addition to being a potential niche for public opinion and the advertising.

KW - “Digital activism”

KW - “Feminism”

KW - “Gender violence”

KW - “Interaction”

KW - “Social networks”

UR - https://www.scopus.com/pages/publications/85144222144

U2 - 10.1007/978-981-19-6347-6_34

DO - 10.1007/978-981-19-6347-6_34

M3 - Contribución a la conferencia

AN - SCOPUS:85144222144

SN - 9789811963469

T3 - Smart Innovation, Systems and Technologies

SP - 377

EP - 386

BT - Communication and Applied Technologies - Proceedings of ICOMTA 2022

A2 - López-López, Paulo Carlos

A2 - Torres-Toukoumidis, Ángel

A2 - De-Santis, Andrea

A2 - Avilés, Óscar

A2 - Barredo, Daniel

PB - Springer Science and Business Media Deutschland GmbH

T2 - International Conference on Communication and Applied Technologies, ICOMTA 2022

Y2 - 7 September 2022 through 9 September 2022

ER -

Revelo-Fernández CFR, Vite-León VO. Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram. In López-López PC, Torres-Toukoumidis Á, De-Santis A, Avilés Ó, Barredo D, editors, Communication and Applied Technologies - Proceedings of ICOMTA 2022. Springer Science and Business Media Deutschland GmbH. 2023. p. 377-386. (Smart Innovation, Systems and Technologies). doi: 10.1007/978-981-19-6347-6_34

Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram

Abstract

Publication series

Conference

UN SDGs

Keywords

Access to Document

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