TY - GEN
T1 - Intention to Use of E-Books
T2 - International Conference on Communication and Applied Technologies, ICOMTA 2024
AU - Caycho-Vigo, Maria Emilia
AU - Puiggrós-Matuk, Fátima
AU - Mauricio-Andía, Martín
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
PY - 2025
Y1 - 2025
N2 - The aim of this research is to demonstrate that perceived usefulness and perceived usability can positively influence perceived joy, attitude, behavioural intention, and subjective norm when using e-book platforms. To address the proposed hypotheses, Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed. The sample consisted of 363 users. The main results showed that perceived usability and perceived usefulness have a positive relationship with user attitude and joy, and that subjective norm and attitude have a positive relationship with behavioural intention. This study contributes to expanding knowledge about the use of new devices, along with the incorporation of a new variable such as perceived joy in the book sector, specifically e-books, and the research was conducted in an emerging country.
AB - The aim of this research is to demonstrate that perceived usefulness and perceived usability can positively influence perceived joy, attitude, behavioural intention, and subjective norm when using e-book platforms. To address the proposed hypotheses, Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed. The sample consisted of 363 users. The main results showed that perceived usability and perceived usefulness have a positive relationship with user attitude and joy, and that subjective norm and attitude have a positive relationship with behavioural intention. This study contributes to expanding knowledge about the use of new devices, along with the incorporation of a new variable such as perceived joy in the book sector, specifically e-books, and the research was conducted in an emerging country.
KW - E-books
KW - Perceived joy
KW - PLS-SEM
KW - Subjective norms
KW - TAM model
UR - https://www.scopus.com/pages/publications/105003129035
U2 - 10.1007/978-981-96-0426-5_2
DO - 10.1007/978-981-96-0426-5_2
M3 - Contribución a la conferencia
AN - SCOPUS:105003129035
SN - 9789819604258
T3 - Smart Innovation, Systems and Technologies
SP - 17
EP - 27
BT - Communication and Applied Technologies - Proceedings of ICOMTA 2024
A2 - Ibáñez, Daniel Barredo
A2 - Gallardo-Echenique, Eliana
A2 - Siringoringo, Hotniar
A2 - Diez, Nieves Lagares
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 4 September 2024 through 6 September 2024
ER -