Modelo comercial para incrementar la rentabilidad de una empresa de productos de plástico utilizando Marketing digital y Lead Management

Translated title of the contribution: Business model to increase the profitability of a plastic products company using Digital Marketing and Lead Management

Rossy Mery Mamani Mamani, Estefany Jazmin Quilla Yapu, Carlos Raymundo Ibañez, José Antonio Rojas Garcia, Carlos Torres Sifuentes

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Social Sciences

Economics, Econometrics and Finance