Modelo estratégico de Transformación Digital que permita incrementar la rentabilidad de una pyme logística en Lima-Perú mediante el uso de Canvas Digital y Big Data para fomentar el comercio electrónico

During the Covid-19 pandemic, social immobilization was implemented in most economies as a measure to reduce the level of infections, which had an impact on the consumption of products and services, thus affecting the competitive position of companies in general.; Given this situation, a measure that companies implemented was the development of electronic commerce as a new sales channel, and in the Peruvian case growth rates of over 130% were achieved, however, the growth rates of this sales channel were have been slowing down in recent years due to various factors, among which are that consumers consider that this sales channel has a high price, the lack of traceability in the delivery process, dissatisfaction with deliveries and various factors that are attributable to the last link in this productive chain, which are the light logistics companies. In the Peruvian case, light logistics companies constitute 99.5% of the total companies in the local market, however, this is where the conflict arises because 83.5% of these companies are informal, 90% have a period of maximum life of 10 months, they lack structured processes and technology that adapts to the needs of clients, among other factors, which has prevented continued market development; Thus, the objective of this research is to propose a model to increase the productivity and competitiveness of logistics SMEs based on digital transformation that allows them to align their strategy and processes to the needs of the new sales channel (e-commerce) in an agile way. and fast, taking into account that there is a gap in the existing models since in the Peruvian case the existing digital transformation models take between 3 and 4 years to achieve satisfactory results.