TY - GEN
T1 - Recruitment and training model for retaining and improving the reputation of medical specialists to increase revenue of a private healthcare SME
AU - Castro-Blancas, Audy
AU - Rivas-Zavaleta, Carlos
AU - Cespedes-Blanco, Carlos
AU - Raymundo, Carlos
AU - Rivera, Luis
N1 - Publisher Copyright:
© Springer Nature Switzerland AG 2020.
PY - 2020
Y1 - 2020
N2 - The present research presents an improved recruitment and training model focused on increasing physician reputation and loyalty to retain good physicians in the provinces of Peru and thereby increase competitiveness and profitability of the health care organization. Consequently, a pilot test of the model was implemented in an assisted reproductive technology (ART) clinic based in Chiclayo and Piura using a recruitment process checklist. The data resulted after the implementation were analyzed using the success rate of in vitro fertilization (IVF) treatments of the new physician and a structured engagement survey to determine retention by validation. In the new recruitment model, the new physician achieved a success rate of 46.15% in IVF pregnancies. The main physician participation was reduced from 69% to 48% without a decrease in total sales. The level of engagement achieved by the new physician was 96%, surpassing the average of the clinic’s medical team of 79%.
AB - The present research presents an improved recruitment and training model focused on increasing physician reputation and loyalty to retain good physicians in the provinces of Peru and thereby increase competitiveness and profitability of the health care organization. Consequently, a pilot test of the model was implemented in an assisted reproductive technology (ART) clinic based in Chiclayo and Piura using a recruitment process checklist. The data resulted after the implementation were analyzed using the success rate of in vitro fertilization (IVF) treatments of the new physician and a structured engagement survey to determine retention by validation. In the new recruitment model, the new physician achieved a success rate of 46.15% in IVF pregnancies. The main physician participation was reduced from 69% to 48% without a decrease in total sales. The level of engagement achieved by the new physician was 96%, surpassing the average of the clinic’s medical team of 79%.
KW - Continuous training and practice
KW - Personnel recruitment
KW - Reputation
KW - Retention
UR - https://www.scopus.com/pages/publications/85081922801
U2 - 10.1007/978-3-030-39512-4_110
DO - 10.1007/978-3-030-39512-4_110
M3 - Contribución a la conferencia
AN - SCOPUS:85081922801
SN - 9783030395117
T3 - Advances in Intelligent Systems and Computing
SP - 719
EP - 725
BT - Intelligent Human Systems Integration - Proceedings of the 3rd International Conference on Intelligent Human Systems Integration IHSI 2020
A2 - Ahram, Tareq
A2 - Karwowski, Waldemar
A2 - Vergnano, Alberto
A2 - Leali, Francesco
A2 - Taiar, Redha
PB - Springer
T2 - 3rd International Conference on Intelligent Human Systems Integration, IHSI 2020
Y2 - 19 February 2020 through 21 February 2020
ER -