TY - GEN
T1 - Video Activism and Social Movements
T2 - 5th IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
AU - Araujo, Adrian Fernando Huaman
AU - Leon, Victor Omar Vite
N1 - Publisher Copyright:
© 2021 IEEE.
PY - 2021
Y1 - 2021
N2 - 'The Revolution and the Land' is a 110-minute documentary, released in Peruvian cinemas on October 10th, 2019. The film deals with the background and consequences of the promulgation of the Agrarian Reform Law by the president Juan Velasco Alvarado on June 24th, 1969. To analyze the social discourses generated around the documentary, we analyzed the official trailer available on YouTube This 2-minute 30 seconds video was chosen because of the relevance that the internet has acquired for the dissemination of this work, as well as its characteristics to promote video activism: the high number of users, the ease to include information about the documentary and by offering content related to social issues. At the time of this study, the documentary had 254 260 views, 3 967 likes and 123 dislikes. To analyze the reception of the documentary and explore the commitment to social change, 952 comments were analyzed according to the following categories: visibility and reach, frames and values, affinity and support, communicative practices. After the analysis, it is concluded that the official trailer for the documentary 'The Revolution and the Land' is a success story of video activism and communication for peaceful social change. However, while the comments reveal the interest generated by the documentary's release, the detailed analysis reveals a tense debate that oscillates between the vindication of social movements and their disqualification. In this way, video activism is allowing different social actors to have new spaces for political action through the audiovisual.
AB - 'The Revolution and the Land' is a 110-minute documentary, released in Peruvian cinemas on October 10th, 2019. The film deals with the background and consequences of the promulgation of the Agrarian Reform Law by the president Juan Velasco Alvarado on June 24th, 1969. To analyze the social discourses generated around the documentary, we analyzed the official trailer available on YouTube This 2-minute 30 seconds video was chosen because of the relevance that the internet has acquired for the dissemination of this work, as well as its characteristics to promote video activism: the high number of users, the ease to include information about the documentary and by offering content related to social issues. At the time of this study, the documentary had 254 260 views, 3 967 likes and 123 dislikes. To analyze the reception of the documentary and explore the commitment to social change, 952 comments were analyzed according to the following categories: visibility and reach, frames and values, affinity and support, communicative practices. After the analysis, it is concluded that the official trailer for the documentary 'The Revolution and the Land' is a success story of video activism and communication for peaceful social change. However, while the comments reveal the interest generated by the documentary's release, the detailed analysis reveals a tense debate that oscillates between the vindication of social movements and their disqualification. In this way, video activism is allowing different social actors to have new spaces for political action through the audiovisual.
KW - audiovisual material
KW - interaction
KW - social movements
KW - video activism
UR - https://www.scopus.com/pages/publications/85124390223
U2 - 10.1109/SHIRCON53068.2021.9652244
DO - 10.1109/SHIRCON53068.2021.9652244
M3 - Contribución a la conferencia
AN - SCOPUS:85124390223
T3 - Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
BT - Proceedings of the 2021 IEEE Sciences and Humanities International Research Conference, SHIRCON 2021
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 17 November 2021 through 19 November 2021
ER -