Abstract
In the post-digital era, categories such as body, identity, and presence undergo a reconfiguration. Focusing on the Instagram profile of Aitana López, an AI-created influencer, this study explores new forms of technologically mediated existence. Three dimensions are examined: existence as visibility, the body as an aesthetic interface without experience, and the image as an ontological presence. The findings reveal a tendency toward hyperreality and the aestheticization of the body, where the artificial takes precedence over the real. The image no longer merely represents; it acts, interacts, and generates value. Accordingly, rethinking the human requires acknowledging its embodied dimension.
| Translated title of the contribution | “VIRTUAL SOUL”:LA ESTÉTICA DEL SER SIN CUERPOAnálisis conceptual y visual de una influencer artificial |
|---|---|
| Original language | English |
| Pages (from-to) | 191-208 |
| Number of pages | 18 |
| Journal | VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura |
| Volume | 18 |
| Issue number | 1 |
| DOIs | |
| State | Published - 30 Jan 2026 |
Keywords
- Aesthetics
- Artificial Intelligence
- Body
- Hyperreality
- Influencers
- Social Media
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