A Proposal for a Virtual Museum of Peruvian Gastronomy

Ana Alemán-Carmona, Carlos Del Pozo-Arana, Eliana Gallardo-Echenique

Producción científica: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

Resumen

In a highly technological and interconnected society in real time, museums must coexist or even adapt to this new way of being in the world. The study’s aim is to demonstrate how museums can leverage virtual platforms to reach a broader audience and facilitate the dissemination of cultural heritage values, such as those represented by Peruvian cuisine. Three focus groups were conducted with university students with academic or work experience in tourism, hospitality and/or gastronomy. Museums can effectively use virtual platforms to reach a wider audience and promote cultural heritage, such as Peruvian gastronomy. A virtual museum focused on Peruvian cuisine offers a unique opportunity to highlight and contextualize aspects often overlooked in traditional museums due to space or other limitations. It serves as a platform to explore diverse discourses on gastronomy, culinary traditions, and Peruvian cuisine. This approach not only enhances the visibility of Peruvian gastronomy but also speeds up the dissemination of cultural heritage and attracts visitors who might not otherwise engage with a museum.

Idioma originalInglés
Título de la publicación alojadaMarketing and Smart Technologies - Proceedings of ICMarkTech 2024
EditoresJosé Luís Reis, José Paulo Marques dos Santos, Luís Mendes Gomes, Zorica Bogdanovic
EditorialSpringer Science and Business Media Deutschland GmbH
Páginas849-858
Número de páginas10
ISBN (versión impresa)9789819630769
DOI
EstadoPublicada - 2025
EventoInternational Conference on Marketing and Technologies, ICMarkTech 2024 - Ponta Delgada, Portugal
Duración: 5 dic. 20247 dic. 2024

Serie de la publicación

NombreSmart Innovation, Systems and Technologies
Volumen438 SIST
ISSN (versión impresa)2190-3018
ISSN (versión digital)2190-3026

Conferencia

ConferenciaInternational Conference on Marketing and Technologies, ICMarkTech 2024
País/TerritorioPortugal
CiudadPonta Delgada
Período5/12/247/12/24

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