TY - GEN
T1 - Determinants and Barriers in the Intention to Use Digital Voice Assistants for the Home
AU - Espinoza-Uriarte, Claudia
AU - Mendoza-Morillas, Valentina
AU - Mauricio-Andía, Martín
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
PY - 2025
Y1 - 2025
N2 - Digital voice assistants for the home represent a significant innovation within the realm of artificial intelligence. This research primarily aims to identify the determinants and barriers influencing the intention to use and purchase these devices. Data was collected through non-probabilistic sampling, yielding 376 valid responses from individuals familiar with these smart devices. The results were analysed using Smart PLS 4 software, revealing that both personal innovation and social influence positively impact the intention to use, while perceived privacy risk and technological anxiety exert a negative influence. This study makes a notable contribution to the literature on a relatively underexplored technological sector, offering further insights into the adoption processes of digital voice assistants for the home.
AB - Digital voice assistants for the home represent a significant innovation within the realm of artificial intelligence. This research primarily aims to identify the determinants and barriers influencing the intention to use and purchase these devices. Data was collected through non-probabilistic sampling, yielding 376 valid responses from individuals familiar with these smart devices. The results were analysed using Smart PLS 4 software, revealing that both personal innovation and social influence positively impact the intention to use, while perceived privacy risk and technological anxiety exert a negative influence. This study makes a notable contribution to the literature on a relatively underexplored technological sector, offering further insights into the adoption processes of digital voice assistants for the home.
KW - Artificial intelligence
KW - Digital voice assistants
KW - Perceived risk
KW - Personal innovation
KW - Social influence
KW - Technological anxiety
UR - https://www.scopus.com/pages/publications/105009280242
U2 - 10.1007/978-981-96-3077-6_14
DO - 10.1007/978-981-96-3077-6_14
M3 - Contribución a la conferencia
AN - SCOPUS:105009280242
SN - 9789819630769
T3 - Smart Innovation, Systems and Technologies
SP - 235
EP - 247
BT - Marketing and Smart Technologies - Proceedings of ICMarkTech 2024
A2 - Reis, José Luís
A2 - Santos, José Paulo Marques dos
A2 - Gomes, Luís Mendes
A2 - Bogdanovic, Zorica
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on Marketing and Technologies, ICMarkTech 2024
Y2 - 5 December 2024 through 7 December 2024
ER -