Digital Transformation Model with a Focus on Total Quality Management and Lean Manufacturing to Increase Online Sales in Textile SMEs

This work proposes a model that seeks to increase small and medium enterprises (SMEs) productivity through digital transformation (DT), using its three fundamental pillars, beginning with a change in the organization’s mindset. This process alters the manner in which business is conducted, from production to delivery of products and services, to offer a better customer experience, which changes through the use of technology. The business model may change as a result of the application, which aims to increase the reach through data collection, thus getting to know the customer base and utilizing the trends generated by the information analyzed. This model consists of three stages. In the first stage, the inventory stocks are made known; then, the demand is observed; and a database is created or added, depending on the case. The second stage comprises storage of customer information, order confirmation, online sale, order fulfillment, stock update, and distribution. In the third stage, the product is delivered, and customer satisfaction is assessed. The database of this process allowed the stock control time to decrease by 91%, likewise, the time of income of products to the inventory is reduced by 93%.