TY - GEN
T1 - eWom, Trust, and Perceived Value Related to Repurchases in the e-commerce Sector of Department Stores
AU - Blanco-Gamero, Carolina
AU - Acosta-Bonilla, Estephania
AU - Lodeiros-Zubiria, Manuel Luis
N1 - Publisher Copyright:
© 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.
PY - 2023
Y1 - 2023
N2 - With the exponential growth in e-commerce retail sales, a variable such as perceived value is essential to consider, to warrant a successful long-term online business. However, eWom and perceived value have not yet been deeply studied together with other variables such as trust and repurchase in e-commerce belonging to department stores. Consequently, this study aims to analyze the influence of perceived value, eWom and trust on repurchases in those e-commerces. The sample was 196 people that repurchased from department stores e-commerce in Lima, Peru. The results were analyzed on Smart Pls. The results established that trust influenced repurchase and that eWom conditioned the perceived value of e-commerce in department stores. Furthermore, the results identified relevant variables that department stores’ e-commerce areas should consider to improve consumer repurchase through their e-commerce.
AB - With the exponential growth in e-commerce retail sales, a variable such as perceived value is essential to consider, to warrant a successful long-term online business. However, eWom and perceived value have not yet been deeply studied together with other variables such as trust and repurchase in e-commerce belonging to department stores. Consequently, this study aims to analyze the influence of perceived value, eWom and trust on repurchases in those e-commerces. The sample was 196 people that repurchased from department stores e-commerce in Lima, Peru. The results were analyzed on Smart Pls. The results established that trust influenced repurchase and that eWom conditioned the perceived value of e-commerce in department stores. Furthermore, the results identified relevant variables that department stores’ e-commerce areas should consider to improve consumer repurchase through their e-commerce.
KW - EWom
KW - e-commerce retailers
KW - perceived value
KW - repurchase
KW - trust
UR - https://www.scopus.com/pages/publications/85169029258
U2 - 10.1007/978-3-031-33258-6_37
DO - 10.1007/978-3-031-33258-6_37
M3 - Contribución a la conferencia
AN - SCOPUS:85169029258
SN - 9783031332579
T3 - Lecture Notes in Networks and Systems
SP - 397
EP - 407
BT - Information Technology and Systems - ICITS 2023
A2 - Rocha, Álvaro
A2 - Ferrás, Carlos
A2 - Ibarra, Waldo
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on Information Technology and Systems, ICITS 2023
Y2 - 24 April 2023 through 26 April 2023
ER -