Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value

Jose Antonio Román-Augusto, Camila Garrido-Lecca-Vera, Manuel Luis Lodeiros-Zubiria, Martin Mauricio-Andia

Producción científica: Contribución a una revista › Artículo › revisión exhaustiva

35 Citas (Scopus)

Huella

Profundice en los temas de investigación de 'Green Marketing: Drivers in the Process of Buying Green Products—The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value'. En conjunto forman una huella única.

Economics, Econometrics and Finance

Psychology