Lean Innovation Canvas: A Business Model to Drive the Growth of SMEs through a Mobile Delivery Application in Jaen, Peru

Roger Tim Pizarro Alvarez; Rojas Mendoza Rodrigo Javier; Maribel Perez Paredes; Carlos Torres Sifuentes

doi:10.18687/LACCEI2024.1.1.1761

Lean Innovation Canvas: A Business Model to Drive the Growth of SMEs through a Mobile Delivery Application in Jaen, Peru

Roger Tim Pizarro Alvarez, Rojas Mendoza Rodrigo Javier, Maribel Perez Paredes, Carlos Torres Sifuentes

Facultad de Ingeniería

Universidad Peruana de Ciencias Aplicadas

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

Resumen

The study highlights the exponential growth of e-commerce in Peru and the increasing demand for digital services, particularly in the delivery sector. It also emphasizes the challenges faced by traditional businesses, resulting in a decline in sales for micro and small enterprises (SMEs), especially in the city of Jaen. To address this situation, the article proposes the use of an innovative approach called Lean Innovation Canvas, which combines methods such as lean startup and lean canvas. By applying lean startup, the aim is to create a robust and comprehensive model that enables the development of innovative and efficient solutions for customers. On the other hand, lean canvas helps generate a more viable business model in the market. With the implementation of this method, the intention is to develop a business model for a delivery application with the goal of promoting the growth of SMEs in Jaen, Peru.

Idioma original	Inglés
Título de la publicación alojada	Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology
Subtítulo de la publicación alojada	Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024
Editorial	Latin American and Caribbean Consortium of Engineering Institutions
ISBN (versión digital)	9786289520781
DOI	https://doi.org/10.18687/LACCEI2024.1.1.1761
Estado	Publicada - 2024
Evento	22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024 - Hybrid, San Jose, Costa Rica Duración: 17 jul. 2024 → 19 jul. 2024

Serie de la publicación

Nombre	Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
ISSN (versión digital)	2414-6390

Conferencia

Conferencia	22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024
País/Territorio	Costa Rica
Ciudad	Hybrid, San Jose
Período	17/07/24 → 19/07/24

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10.18687/LACCEI2024.1.1.1761

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Pizarro Alvarez, R. T., Rodrigo Javier, R. M., Perez Paredes, M., & Torres Sifuentes, C. (2024). Lean Innovation Canvas: A Business Model to Drive the Growth of SMEs through a Mobile Delivery Application in Jaen, Peru. En Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024 (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). Latin American and Caribbean Consortium of Engineering Institutions. https://doi.org/10.18687/LACCEI2024.1.1.1761

Pizarro Alvarez, Roger Tim ; Rodrigo Javier, Rojas Mendoza ; Perez Paredes, Maribel et al. / Lean Innovation Canvas : A Business Model to Drive the Growth of SMEs through a Mobile Delivery Application in Jaen, Peru. Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Latin American and Caribbean Consortium of Engineering Institutions, 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

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title = "Lean Innovation Canvas: A Business Model to Drive the Growth of SMEs through a Mobile Delivery Application in Jaen, Peru",

abstract = "The study highlights the exponential growth of e-commerce in Peru and the increasing demand for digital services, particularly in the delivery sector. It also emphasizes the challenges faced by traditional businesses, resulting in a decline in sales for micro and small enterprises (SMEs), especially in the city of Jaen. To address this situation, the article proposes the use of an innovative approach called Lean Innovation Canvas, which combines methods such as lean startup and lean canvas. By applying lean startup, the aim is to create a robust and comprehensive model that enables the development of innovative and efficient solutions for customers. On the other hand, lean canvas helps generate a more viable business model in the market. With the implementation of this method, the intention is to develop a business model for a delivery application with the goal of promoting the growth of SMEs in Jaen, Peru.",

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Pizarro Alvarez, RT, Rodrigo Javier, RM, Perez Paredes, M & Torres Sifuentes, C 2024, Lean Innovation Canvas: A Business Model to Drive the Growth of SMEs through a Mobile Delivery Application in Jaen, Peru. En Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, Latin American and Caribbean Consortium of Engineering Institutions, 22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024, Hybrid, San Jose, Costa Rica, 17/07/24. https://doi.org/10.18687/LACCEI2024.1.1.1761

Lean Innovation Canvas: A Business Model to Drive the Growth of SMEs through a Mobile Delivery Application in Jaen, Peru. / Pizarro Alvarez, Roger Tim; Rodrigo Javier, Rojas Mendoza; Perez Paredes, Maribel et al.
Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Latin American and Caribbean Consortium of Engineering Institutions, 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology).

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

TY - GEN

T1 - Lean Innovation Canvas

T2 - 22nd LACCEI International Multi-Conference for Engineering, Education and Technology, LACCEI 2024

AU - Pizarro Alvarez, Roger Tim

AU - Rodrigo Javier, Rojas Mendoza

AU - Perez Paredes, Maribel

AU - Torres Sifuentes, Carlos

PY - 2024

Y1 - 2024

N2 - The study highlights the exponential growth of e-commerce in Peru and the increasing demand for digital services, particularly in the delivery sector. It also emphasizes the challenges faced by traditional businesses, resulting in a decline in sales for micro and small enterprises (SMEs), especially in the city of Jaen. To address this situation, the article proposes the use of an innovative approach called Lean Innovation Canvas, which combines methods such as lean startup and lean canvas. By applying lean startup, the aim is to create a robust and comprehensive model that enables the development of innovative and efficient solutions for customers. On the other hand, lean canvas helps generate a more viable business model in the market. With the implementation of this method, the intention is to develop a business model for a delivery application with the goal of promoting the growth of SMEs in Jaen, Peru.

AB - The study highlights the exponential growth of e-commerce in Peru and the increasing demand for digital services, particularly in the delivery sector. It also emphasizes the challenges faced by traditional businesses, resulting in a decline in sales for micro and small enterprises (SMEs), especially in the city of Jaen. To address this situation, the article proposes the use of an innovative approach called Lean Innovation Canvas, which combines methods such as lean startup and lean canvas. By applying lean startup, the aim is to create a robust and comprehensive model that enables the development of innovative and efficient solutions for customers. On the other hand, lean canvas helps generate a more viable business model in the market. With the implementation of this method, the intention is to develop a business model for a delivery application with the goal of promoting the growth of SMEs in Jaen, Peru.

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KW - Digital Entrepreneurship

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KW - Lean Startup

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DO - 10.18687/LACCEI2024.1.1.1761

M3 - Contribución a la conferencia

AN - SCOPUS:85203826536

T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology

BT - Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology

PB - Latin American and Caribbean Consortium of Engineering Institutions

Y2 - 17 July 2024 through 19 July 2024

ER -

Pizarro Alvarez RT, Rodrigo Javier RM, Perez Paredes M , Torres Sifuentes C. Lean Innovation Canvas: A Business Model to Drive the Growth of SMEs through a Mobile Delivery Application in Jaen, Peru. En Proceedings of the 22nd LACCEI International Multi-Conference for Engineering, Education and Technology: Sustainable Engineering for a Diverse, Equitable, and Inclusive Future at the Service of Education, Research, and Industry for a Society 5.0., LACCEI 2024. Latin American and Caribbean Consortium of Engineering Institutions. 2024. (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology). doi: 10.18687/LACCEI2024.1.1.1761

Lean Innovation Canvas: A Business Model to Drive the Growth of SMEs through a Mobile Delivery Application in Jaen, Peru

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