TY - GEN
T1 - Modelo comercial para incrementar la rentabilidad de una empresa de productos de plástico utilizando Marketing digital y Lead Management
AU - Mamani Mamani, Rossy Mery
AU - Quilla Yapu, Estefany Jazmin
AU - Ibañez, Carlos Raymundo
AU - Rojas Garcia, José Antonio
AU - Sifuentes, Carlos Torres
N1 - Publisher Copyright:
© 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.
PY - 2022
Y1 - 2022
N2 - Technological changes are constant and therefore trends are also updated, however, several small and medium-sized companies are facing the challenges of digital transformation. However, by 2020 about 50% of Peruvian companies only allocated 5% as budget for digital transformation, this because they were aware of the benefits of this transition. In that sense, we seek to develop a proposal for a business model to increase sales of medium and small companies in the manufacturing sector, specifically the manufacture of products with recycled plastic. This will be done through the integration of digital marketing and lead management so that companies in the sector can boost their commercial growth through digital marketing and reach new customers through lead management. Additionally, the focus will be on the company, since it fails to achieve its projected sales due to different factors. The following are some of these factors: poor B2B digital marketing strategy, poor lead conversion processes and no retention strategy for existing customers.
AB - Technological changes are constant and therefore trends are also updated, however, several small and medium-sized companies are facing the challenges of digital transformation. However, by 2020 about 50% of Peruvian companies only allocated 5% as budget for digital transformation, this because they were aware of the benefits of this transition. In that sense, we seek to develop a proposal for a business model to increase sales of medium and small companies in the manufacturing sector, specifically the manufacture of products with recycled plastic. This will be done through the integration of digital marketing and lead management so that companies in the sector can boost their commercial growth through digital marketing and reach new customers through lead management. Additionally, the focus will be on the company, since it fails to achieve its projected sales due to different factors. The following are some of these factors: poor B2B digital marketing strategy, poor lead conversion processes and no retention strategy for existing customers.
KW - Email Marketing
KW - Lead Management
KW - Marketing digital
KW - Omnicanalidad
KW - Rentabilidad
KW - SEO
KW - Social Media marketing
UR - https://www.scopus.com/pages/publications/85150737508
U2 - 10.18687/LEIRD2022.1.1.177
DO - 10.18687/LEIRD2022.1.1.177
M3 - Contribución a la conferencia
AN - SCOPUS:85150737508
T3 - Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology
BT - Proceedings of the 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development
A2 - Larrondo Petrie, Maria M.
A2 - Texier, Jose
A2 - Matta, Rodolfo Andres Rivas
PB - Latin American and Caribbean Consortium of Engineering Institutions
T2 - 2nd LACCEI International Multiconference on Entrepreneurship, Innovation and Regional Development, LEIRD 2022
Y2 - 6 December 2022 through 7 December 2022
ER -