Outdoor Advertising Effectiveness Forecasting Model Applying Enterprise Architecture to Increase Sales in Small Businesses

Diego Anzualdo-Arzapalo; Lisbet Sanchez-Livia; Carlos Cespedes-Blanco; Carlos Raymundo

Outdoor Advertising Effectiveness Forecasting Model Applying Enterprise Architecture to Increase Sales in Small Businesses

Diego Anzualdo-Arzapalo
, Lisbet Sanchez-Livia
, Carlos Cespedes-Blanco
, Carlos Raymundo

Facultad de Ingeniería

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

Idioma original	Inglés
Título de la publicación alojada	Education Excellence And Innovation Management: A 2025 Vision To Sustain Economic Development During Global Challenges
Editores	KS Soliman
Páginas	6345-6353
Número de páginas	9
Estado	Publicada - 2020

Otros archivos y enlaces

Ver registro en Web of Science

Citar esto

@inproceedings{6c10abaf5e524c3f8e9a9a22214174ef,

title = "Outdoor Advertising Effectiveness Forecasting Model Applying Enterprise Architecture to Increase Sales in Small Businesses",

keywords = "Advertising, Pos, Effectiveness, Public road",

author = "Diego Anzualdo-Arzapalo and Lisbet Sanchez-Livia and Carlos Cespedes-Blanco and Carlos Raymundo",

year = "2020",

language = "Ingl{\'e}s",

pages = "6345--6353",

editor = "KS Soliman",

booktitle = "Education Excellence And Innovation Management: A 2025 Vision To Sustain Economic Development During Global Challenges",

}

Outdoor Advertising Effectiveness Forecasting Model Applying Enterprise Architecture to Increase Sales in Small Businesses. / Anzualdo-Arzapalo, Diego; Sanchez-Livia, Lisbet; Cespedes-Blanco, Carlos et al.
Education Excellence And Innovation Management: A 2025 Vision To Sustain Economic Development During Global Challenges. ed. / KS Soliman. 2020. p. 6345-6353.

Producción científica: Capítulo del libro/informe/acta de congreso › Contribución a la conferencia › revisión exhaustiva

TY - GEN

T1 - Outdoor Advertising Effectiveness Forecasting Model Applying Enterprise Architecture to Increase Sales in Small Businesses

AU - Anzualdo-Arzapalo, Diego

AU - Sanchez-Livia, Lisbet

AU - Cespedes-Blanco, Carlos

AU - Raymundo, Carlos

PY - 2020

Y1 - 2020

KW - Advertising

KW - Pos

KW - Effectiveness

KW - Public road

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=api0001&SrcAuth=WosAPI&KeyUT=WOS:000661127406078&DestLinkType=FullRecord&DestApp=WOS_CPL

M3 - Contribución a la conferencia

SP - 6345

EP - 6353

BT - Education Excellence And Innovation Management: A 2025 Vision To Sustain Economic Development During Global Challenges

A2 - Soliman, KS

ER -