@inproceedings{6c10abaf5e524c3f8e9a9a22214174ef,
title = "Outdoor Advertising Effectiveness Forecasting Model Applying Enterprise Architecture to Increase Sales in Small Businesses",
keywords = "Advertising, Pos, Effectiveness, Public road",
author = "Diego Anzualdo-Arzapalo and Lisbet Sanchez-Livia and Carlos Cespedes-Blanco and Carlos Raymundo",
year = "2020",
language = "Ingl{\'e}s",
pages = "6345--6353",
editor = "KS Soliman",
booktitle = "Education Excellence And Innovation Management: A 2025 Vision To Sustain Economic Development During Global Challenges",
}